How Much Does Mass Texting Cost? Pricing Explained (2026)
What mass texting really costs: credit and segment pricing explained, monthly plan math, overage rates, number fees, and the hidden charges to watch for.
By Quick Send Business · Last updated September 30, 20267 min read
The three pricing models
Mass texting services price in one of three ways:
| Model | How it works | Watch out for |
|---|---|---|
| Pay-as-you-go | No monthly fee; roughly $0.04 to $0.06 per text. Good for rare, irregular sending. | Gets expensive fast with any regular volume; usually few platform features |
| Monthly credits | A monthly plan includes a block of message credits. Most business platforms, including Quick Send Business, work this way. | Whether the number, seats, and features are included or extra |
| Contact-based | Price scales with how many contacts you store, sometimes combined with credits. | Growing your list raises your bill even if you send the same volume |
For anyone sending monthly or more often, credit plans are almost always the cheapest per message. See how the models play out against specific vendors on our comparison pages.
Credits and segments explained
Texting platforms meter usage in credits, and credits map to SMS segments. One segment is up to 160 characters of plain (GSM) text. Go over 160 characters and the message is billed as two segments, then three, and so on. Emojis and special characters switch the encoding and lower the per-segment limit to 70 characters.
- One SMS segment to one recipient = 1 credit.
- A 200-character SMS = 2 segments = 2 credits per recipient.
- A photo message (MMS) = 3 credits per recipient on Quick Send Business.
What plans actually cost
Quick Send Business plans scale by monthly credit volume. Every plan includes the full platform: campaigns, the team inbox, CSV import, analytics, MMS, at least one toll-free number, and carrier registration support. Current plans (see pricing for live details):
| Plan | Price / mo | Included credits | Effective cost per credit |
|---|---|---|---|
| Business 500 | $25 | 500 | $0.050 |
| Business 1K | $39 | 1,000 | $0.039 |
| Business 2.5K | $79 | 2,500 | $0.032 |
| Business 6K | $149 | 6,000 | $0.025 |
| Business 12K | $279 | 12,000 | $0.023 |
| Business 25K | $549 | 25,000 | $0.022 |
| Business 50K | $1,099 | 50,000 | $0.022 |
| Business 100K | $2,199 | 100,000 | $0.022 |
The effective per-credit price drops as you move up the ladder, so upgrading is a real volume discount, not just a bigger cap.
Example campaign costs
| Scenario | Credits used | Plan that covers it | Monthly cost |
|---|---|---|---|
| Weekly update to 90 customers (1 segment each) | About 360 / mo | Business 500 | $25 |
| Two monthly promos to 1,200 contacts (1 segment each) | 2,400 / mo | Business 2.5K | $79 |
| Weekly shift blast to 1,400 candidates (1 segment each) | About 5,600 / mo | Business 6K | $149 |
| Monthly photo announcement (MMS) to 8,000 members | 24,000 / mo | Business 25K | $549 |
Numbers, registration, and overages
Phone numbers
Every Quick Send Business plan includes at least one dedicated toll-free number at no extra charge. Optional local area-code numbers require 10DLC carrier registration at $10/mo when you submit. Extra numbers are available as an add-on. See toll-free vs 10DLC for how to choose.
Carrier registration
Toll-free verification is included: no registration fee and no monthly compliance fee. Local 10DLC registration carries the $10/mo fee above, which mirrors what carriers and The Campaign Registry charge for maintaining a campaign.
Overages
If you send past your included credits, optional overages keep campaigns running at a per-credit rate that is shown on each plan (from $0.040 on the entry plan down to $0.022 at high volume). Overages are off by default, so you can never be surprised: sending simply pauses until credits reset or you upgrade.
Want exact numbers for your volume?
Every plan shows its per-credit rate up front. Pick one that covers your typical campaign size, with no surprise line items.
Just texting friends, family, or a small group?
Quick Send for iPhone sends personalized mass texts right from your phone. No registration, no monthly platform.
