Real Estate Text Message Templates

Speed wins listings and closes buyers, and texts are the fastest channel you have. These templates cover the full cycle: lead follow-up, listing alerts, showings, escrow updates, and the long-game past-client touches that generate referrals.

Merge fields like {first_name} fill in automatically per recipient when you send with Quick Send Business. Swap the bracketed placeholders for your details.

Listings and open houses

New listing alert

Hi {first_name}, new listing that fits your search: {beds}bd/{baths}ba in {neighborhood}, {price}. Photos: {link}. Want a showing this week? Reply YES.

Send within the hour of the listing going live. Speed is the whole point.

Price reduction alert

Price drop, {first_name}: the {address} home you liked is now {new_price} (was {old_price}). These tend to move fast after a cut. Want another look? Reply YES.

Open house invite

Hi {first_name}, open house this {day} {time_range}: {address}, {beds}bd/{baths}ba, {price}. Swing by, I'll be there. Details: {link}

Open house reminder

See you soon, {first_name}? Open house at {address} is today {time_range}. Street parking is easiest on {street}. Reply if you need directions.

Showings and transactions

Showing confirmation

Confirmed: showing at {address} on {date} at {time}. Meet me out front. Reply R if you need to reschedule.

Showing follow-up

{first_name}, what did you think of {address}? Reply with a quick 1-10. If it's not the one, I have two similar homes to show you.

Offer status update

Update on {address}, {first_name}: {status_update}. Next step is {next_step} by {date}. I'll text the moment I hear more.

During escrow, a two-line text beats a missed call every time.

Closing milestone

Great news, {first_name}: {milestone} is done! Remaining: {remaining_steps}. On track to close {date}. Questions? Reply anytime.

Leads and past clients

New lead follow-up

Hi {first_name}, this is {agent_name} with {brokerage}. Thanks for reaching out about {property_or_area}. When's a good time for a quick call today or tomorrow?

Texting a web lead inside five minutes multiplies your contact rate.

Buyer check-in

Hi {first_name}, {agent_name} here. {count} new homes hit your criteria this week in {area}. Want me to send the list? Reply YES.

Seller lead follow-up

Hi {first_name}, thanks for requesting a valuation of {address}. Your estimate is ready, and homes on {street} are moving quickly. When works for a 15-minute walkthrough?

Home anniversary

Happy one year at {address}, {first_name}! Homes in {neighborhood} are up about {appreciation} since you bought. Want an updated value estimate? Reply YES.

The cheapest referral engine in real estate: one thoughtful text a year.

Real Estate texting questions

Put these templates to work

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